Mol·lein·dus·tria / mòl-le indùstria /mòl-le inˈdustrja/ :
1. Soft Industry.
2. Soft Factory.
3. A project of reappropriation of video games.
4. A call for the radicalization of popular culture.
5. An independent game developer.
Since 2003 we produced artisanal remedies to the idiocy of mainstream entertainment in the form of short experimental games. Our products range from satirical business simulations (McDonald’s Video game, Oiligarchy) to meditations on labor and alienation (Every Day the Same Dream, Unmanned), from playable theories (To Build a Better Mousetrap, A Short History of the Gaze) to agitprop games (Democratic Socialism Simulator, Casual Games for Protesters, Phone Story).
Here you can watch a video introduction of Molleindustria’s games until 2016.
Here you can read a translation of original press release and manifesto for the launch of the project from December 2003.