Molleindustria, videogame rules as a political medium


A talk by Alessandro Ludovico presented at the Game Culture conference in Novi Sad

Italy has a strong political tradition, having also generated various related creative movements wisely mixing politics and art (like free radio in the seventies, the luther blisset movement in the nineties the telestreet one in the two thousands and so on). Rejecting the usual parody scheme, Molleindustria has established a sort of paradigm in defining political hacktivism embedded into a funny and ironical video game system. He uses video game rules to foster ideologies, and in his unique case the software reveals how politics can be argued within classic 'point and click' interaction, making high score on rising personal awareness. His aesthetic and attitude have found their way in targeting the singular conscience lost in the overcrowded mediascape...